I like cookies. After a long day of traveling on business, I find myself wishing for a little touch of home. Cookies and milk usually do the trick. Imagine my happiness at checking in at one of the Loews Hotels and finding cookies and milk waiting for me. Loews First members get to choose their own special amenity (whether it's cookies and milk or red wine and nuts) to await their arrival. It's a nice touch for a great hotel reward program.